Email - Welcome Program (for Oakhouse Foods)

Ultimate objective of any Email automation program is first conversion!
To do this successfully your email campaigns should be timed correctly and provide the right information.

As you can see from the example below I developed for Oakhouse foods, this email was sent to those requesting a brochure to ensure confirmation of a successful request and provide links to commonly followed pages.

The Key to a successful Welcome program is to deliver key messages across 3 or more campaigns reassuring the customer of the reliability, product quality and simplicity of buying from you. (For example, highlighting, Trustpilot reviews, Customer service links or educational articles)

Second or third stage emails can now offer links to products, Social Media channels and delivery options before further emails where you can begin to introduce 'first order' discounts or FREE delivery.